New
Fabric Technology Offers Dramatic Brand Differentiation
STROUDSBURG,
PA – The apparel industry has seen few of the technological
advances that keep other product categories fresh and exciting
for consumers. StayTux®, a revolutionary new fabric, is the
product that will reinvigorate valuable product differentiation
among apparel brands that license the fabric.
StayTux fabric features a new technology that causes a shirt or
blouse to stay neatly tucked in all day because the fabric re-tucks
itself as the wearer moves. The patent-pending fabric is composed
of angled fibers that force the shirt to continually move in a
downward direction and resist becoming untucked.
Fabric inventor Rick Hamlet first conceived the idea of a self-tucking
fabric when he observed that his dog’s sweater always pulled
further down on her body as she moved. He applied this observation
to create the fabric with an angled nap that pulls a shirt down
as the wearer moves.
“Business
and formal attire has always been designed with the intent to
be worn tucked in,” says Hamlet. “StayTux is the only
product that actually makes it possible for a person to stay neatly
tucked in and wear a shirt the way it was meant to be worn. The
best part about this product is that it takes no extra thought
or effort by the wearer.”
In addition to creating StayTux, Hamlet has launched his own designer
apparel brand, Richard Adams Apparel, which features the die cut
StayTux fabric on each garment.
Hamlet also announces an exciting opportunity for manufacturers
to license StayTux for use on dress shirts, uniforms, sportswear,
formalwear and other apparel. Incorporating this innovative new
fabric will create added value and brand differentiation the apparel
industry has not seen since the invention of the zipper.
The Web sites of Richard Adams Apparel and StayTux both feature
multimedia presentations of how StayTux technology works.
